Simplifi EDU Privacy Policy

Privacy Policy Effective Date: January 1, 2025
1. Introduction: Welcome to Simplifi EDU, Inc. (“Simplifi EDU”, “we”, “us”, “our”). We provide online academic tutoring and test-preparation services to students throughout the United States. We are incorporated in California and operate under California law. This Privacy Policy describes how we collect, use, disclose, and protect the personal information you provide through our website and via our advertising campaigns (including via platforms such as Meta/Facebook) when you interact with our ads, landing pages, lead-forms, or use our services. We are committed to protecting your privacy and giving you clear information about your data rights.
2. Information We Collect: We may collect the following types of personal information from you:Contact information, such as your name, email address, phone number.Demographic information (such as age, gender, location) that you provide or that is inferred.Behavioural information, including website visits, pages viewed, time spent, and ad-engagement data collected via tracking technologies (such as the Meta Pixel) on our website.Information submitted via lead-forms, contact requests, service-requests, or other interactions with our advertising campaigns.Technical and usage data (for example IP address, browser type, device type, operating system) collected automatically when you visit our website.
3. How We Use Your Information: We use your personal information for the following purposes:To respond to your inquiries or requests for services.To provide you with the tutoring or test-prep services you request.To run, manage, and optimise our advertising campaigns on platforms such as Meta, including creating custom audiences, retargeting, lookalike audiences, and measuring conversions and ad performance.To improve, personalise and monitor our website, communications and services.To comply with legal or regulatory obligations under California law.
4. Advertising-Tracking and Third-Party Tools:  We use tracking technologies (including cookies, web-beacons, and the Meta Pixel) to collect data about your interactions with our website and ads for the purposes described above (including retargeting and analytics).If you provide your contact information (such as email or phone number) and you consent (where required), we may upload a hashed form of that data to Meta in order to create custom audiences for advertising.We may also work with third-party service providers (such as advertising networks, analytics providers, CRM systems) who process your personal data on our behalf under contract.
5. Legal Basis & Consent: To the extent required by applicable law, we will rely on a lawful basis for processing your personal information, such as your consent, our legitimate business interest, performance of a contract or compliance with legal obligations. We obtain your consent where required (for example for tracking cookies or uploading hashed data) and you have the right to withdraw your consent at any time.
6. Data Retention: We retain your personal information for as long as is necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted under law. For example, data used for advertising purposes may be retained until you opt-out or revoke consent.
7. Your Rights (California Residents): If you are a resident of California, you may have certain rights regarding your personal information under the CCPA (and the amendments thereto). These rights include:The right to know the categories and/or specific pieces of personal information we have collected about you, the categories of sources, the business purpose(s) for collection, the categories of third parties with whom we share/disclose the information, and whether we “sell” or share your information.  The right to request deletion of your personal information (subject to certain exceptions).  The right to opt-out of the “sale” or “sharing” of your personal information (as defined under California law).  The right to non-discrimination for exercising your rights.  
To exercise your rights, please contact us using the contact information set forth below. We will verify your request in accordance with applicable requirements and respond within any required statutory time-frame.
8. Children’s Privacy: Our website and advertising campaigns are not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under age 13. If you believe we have collected data from a child under that age, please contact us and we will take steps to delete that information.
9. Data Security: We take reasonable organisational, technical and administrative measures to protect the personal information we collect against unauthorised access, disclosure, alteration or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure and we cannot guarantee absolute security.
10. International Data Transfers: Although we are based in California and serve U.S. students, if you are located outside the U.S., your personal information may be transferred to, stored and processed in the United States or other jurisdictions where our service providers operate. We will ensure that appropriate safeguards are in place in accordance with applicable law.
11. Changes to This Privacy Policy: We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top and post the updated version on our website. We encourage you to review this Privacy Policy periodically.
12. Contact Us: If you have questions about this Privacy Policy or wish to exercise any of your rights, you may contact us at:
Simplifi EDU, Inc.
Email: info@simplifiedu.com
Address: 538 3rd St, Unit B, Mamaroneck, NY 10543
Phone: 310-584-7077

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