Effective Date: January 1, 2025

Introduction

Welcome to Simplifi EDU, Inc. (“Simplifi EDU”, “we”, “us”, “our”). We provide online academic tutoring and test-preparation services to students throughout the United States. We are incorporated in California and operate under California law.

This Privacy Policy describes how we collect, use, disclose, and protect the personal information you provide through our website and via our advertising campaigns (including via platforms such as Meta/Facebook) when you interact with our ads, landing pages, lead-forms, or use our services. We are committed to protecting your privacy and giving you clear information about your data rights.

Information We Collect

We may collect the following types of personal information from you:

• Contact information, such as your name, email address, and phone number.
• Demographic information (such as age, gender, location) that you provide or that is inferred.
• Behavioral information including website visits, pages viewed, time spent, and ad-engagement data collected via tracking technologies (such as the Meta Pixel) on our website.
• Information submitted via lead forms, contact requests, service requests, or other interactions with our advertising campaigns.
• Technical and usage data (for example IP address, browser type, device type, operating system) collected automatically when you visit our website.

How We Use Your Information

We use your personal information for the following purposes:

• To respond to your inquiries or requests for services.
• To provide you with the tutoring or test-prep services you request.
• To run, manage, and optimize our advertising campaigns on platforms such as Meta, including creating custom audiences, retargeting, lookalike audiences, and measuring conversions and ad performance.
• To improve, personalize, and monitor our website, communications, and services.
• To comply with legal or regulatory obligations under California law.

Advertising Tracking and Third-Party Tools

We use tracking technologies (including cookies, web beacons, and the Meta Pixel) to collect data about your interactions with our website and ads for the purposes described above (including retargeting and analytics).

If you provide your contact information (such as email or phone number) and you consent (where required), we may upload a hashed form of that data to Meta in order to create custom audiences for advertising.

We may also work with third-party service providers (such as advertising networks, analytics providers, and CRM systems) who process your personal data on our behalf under contract.

SMS & MMS Communications (10DLC-Compliant Addendum)

We may also work with third-party service By providing your mobile phone number to Simplifi EDU, you consent to receive SMS and/or MMS (text and multimedia) messages from us. These messages may include scheduling reminders, tutoring updates, service notifications, account or billing notices, and—if you separately opt in—promotional or marketing communications. Message frequency may vary depending on your engagement with our services.providers (such as advertising networks, analytics providers, and CRM systems) who process your personal data on our behalf under contract.

Message & Data Rates

Message and data rates may apply to messages sent or received as part of our Messaging Services. These charges depend on your mobile carrier plan.

Opt-In Consent

By submitting a form, creating an account, requesting information, texting a keyword to our number, or otherwise providing your phone number, you acknowledge that you are providing express consent to receive SMS/MMS messages from Simplifi EDU.
‍
Marketing SMS/MMS messages will only be sent if you separately opt in to receive them, as required by carrier and CTIA guidelines.

Opt-Out Instructions

You may opt out of receiving SMS/MMS communications at any time by replying STOP to any message. After opting out, you may receive a final confirmation message. You will not receive additional messages unless you re-subscribe.
‍
For additional help, reply HELP or contact us at info@simplifiedu.com.

Data Usage & Privacy

We collect and maintain your phone number and SMS/MMS interaction data only for the purposes described above. We do not sell your phone number.
‍
We may use approved third-party SMS/MMS delivery providers to transmit messages on our behalf. These providers are contractually required to safeguard your information and use it solely for delivering messages.

Third-Party Providers

Messaging services may be delivered through third-party platforms that support 10DLC compliance. These vendors are required to protect your data and follow all applicable messaging requirements.

Carriers Not Liable

Mobile carriers are not liable for delayed, undelivered, or otherwise failed messages.

Eligibility

SMS/MMS communication is directed to individuals aged 13 or older. We do not knowingly send messages to children under the age of 13.

Your Responsibilities

You affirm that the mobile number you provide is your own and that you have the authority to grant consent to receive SMS/MMS messages at that number. You agree to notify us if your number changes or is reassigned.

Legal Basis & Consent

You affirm that the mobile number you proviTo the extent required by applicable law, we will rely on a lawful basis for processing your personal information, such as your consent, our legitimate business interest, performance of a contract, or compliance with legal obligations. We obtain your consent where required (for example for tracking cookies or uploading hashed data), and you have the right to withdraw your consent at any time.de is your own and that you have the authority to grant consent to receive SMS/MMS messages at that number. You agree to notify us if your number changes or is reassigned.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted under law. For example, data used for advertising purposes may be retained until you opt out or revoke consent.

Your Rights (California Residents)

If you are a resident of California, you may have certain rights regarding your personal information under the California Consumer Privacy Act (CCPA) and its amendments. These rights include:

• The right to know the categories and/or specific pieces of personal information we have collected about you, the categories of sources, the business purpose(s) for collection, the categories of third parties with whom we share or disclose the information, and whether we “sell” or “share” your information.
• The right to request deletion of your personal information (subject to certain exceptions).
  
• The right to opt out of the “sale” or “sharing” of your personal information (as defined under California law).
• The right to non-discrimination for exercising your rights.

To exercise your rights, please contact us using the information provided below. We will verify your request in accordance with applicable requirements and respond within any required statutory time frame.

Children’s Privacy

Our website and advertising campaigns are not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under age 13. If you believe we have collected data from a child under that age, please contact us and we will take steps to delete that information.

Data Security

We take reasonable organizational, technical, and administrative measures to protect the personal information we collect against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Although we are based in California and serve U.S. students, if you are located outside the U.S., your personal information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. We will ensure appropriate safeguards are in place in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top and post the updated version on our website. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, you may contact us at:

Simplifi EDU, Inc.

Address: 538 3rd St, Unit B, Mamaroneck, NY 10543